Free release planning tool
List every asset the release has to carry.
Choose the publishing surfaces, creative pieces, and motion versions in scope. The tool builds one delivery matrix for production, review, and handoff.Build the asset matrix ↓Use the result as a planning document. Confirm dimensions, durations, file types, and rights before production.Plan from the publishing surfaces back.
- 01
Name the release.
State the premise, audience, and intended effect in complete sentences.
- 02
Choose the surfaces.
Add every page, social placement, ad, broadcast use, and print piece included in the release.
- 03
Take the matrix.
Review the generated formats, fill the open specifications, and copy the matrix into the written brief.