This interactive game lets players design a 3D horse in the browser and watch it run in a live broadcast race. The studio built the experience as a recurring segment for a weekly show.
This is a studio build, designed and built in-house.
What had to exist
Players needed a browser experience for designing the horse they wanted to watch race. The weekly show needed those designed horses to carry into a live broadcast race, week after week.
So the build had two connected halves: one lets a player shape an entrant, the other puts that entrant into the race on the broadcast. Neither half means much without the other.
The browser-builder decision
The horse builder runs in the browser, no install, no account friction. Its dark interface puts a 3D horse preview beside a list of look options, so players design the entrant in the same view where they see its 3D form take shape.
The entrant decision
Each player builds the horse they want to watch race. That one sentence is the whole design: it connects the design step to the broadcast event and keeps the participant's action concrete. You make a horse. Your horse runs. People show up to watch their horse.
The broadcast decision
The race runs as a live broadcast, carrying a field of stylized 3D horses through the turn as part of the animated derby presentation.
The experience was built for repetition from day one. It ran as a recurring segment inside a weekly show, so the builder and the race had to belong to the same repeatable format rather than being a one-off stunt.
What shipped
The studio built an interactive 3D horse racing game with:
- A browser-based 3D horse builder
- A 3D horse preview and look options
- Player-designed entrants
- A live broadcast race
- A recurring segment format for a weekly show
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